Bwin has launched a new campaign called Love Knows No Boundaries, which aims to bring football fans together. As an affiliate partner of the UEFA Europa League and UEFA Europa Conference League, Bwin will promote the campaign across multiple platforms, including TV, online, and stadiums in its key markets.
The centerpiece of the campaign is a short film featuring passionate football fans from around the world, discussing their experiences as enthusiasts. Bwin’s managing director, Europe, Stephan Heilmann, stated that the campaign is part of their efforts to create a consistent and distinct brand presence internationally.
By partnering with prestigious football leagues and competitions like the UEFA Europa League, UEFA Europa Conference League, and DFB competitions, Bwin aims to position itself as a market leader in terms of quality and responsibility. Their goal is to reach fans in regulated sports betting markets globally, utilizing partnerships in various countries.
